digital ads

branding

social strategy

case studies

This ad was created for a mock fashion app. The ​strategy I used was a simplistic design spotlighting ​the apps functionality. The testimonial was chosen ​based on transformational words that provoke an ​emotional reaction on the buyer. To show this is a ​luxury app I included the names of designer brands ​that can be purchased on the app.

The target demographic for this mock ad typically ​engages with meme type content. It was important ​to create an ad that was culturally significant ​making light of the roman empire meme. With the ​ad being vague on what the product is, it was ​crucial to include a testimonial that is very ​descriptive of what the gum does.

Vogo is a mock fashion app that essentially is a stylist in ​your pocket. The app aims to make celebrity styling ​attainable for the everyday woman. For the app to ​maintain its integrity as a real human stylist behind the ​screen, I determined the best strategy would be to include ​lots of behind-the-scenes content on their social feeds. ​Vogo also offers discounts on designer items so posting ​UGC unboxing videos is another way to incentivize the ​audience to become members. People buy from humans ​so interviewing the founder and stylists creates trust and ​builds a foundation to lasting customer relationships. ​Vogo app acts as a stylist in your pocket, maintaining ​personal relationships is crucial for their brand identity. ​Engaging with customer‘s social posts, liking, ​commenting, and sharing is a part of their strategy.

Silly Smoothies * has been in business for the past three years. They have ​noticed sales plummet during the winter months. The shop also sells ​health foods and vitamins. Most of the profit stems from the shop items ​rather than the smoothies. The owner is brilliant at in person sales and ​has an extensive knowledge on holistic health.

*silly smoothies is a fake name for a real strategy ​devised for a real smoothie shop

Objectives- Create a promotion that brings in more on foot traffic to shop, ​develop a way to sell more products, and overcome the slow season

The Objective

Create content that brings in new buyers and activates current audience to buy

The Process

Start creating educational content about different health problems the products solve.

This shop already posted goofy content that showcased the personality of the brand and connected with their ​following. I urged them to continue to post that content more regularly.

Start Posting solution content of how the customer can solve their problems with the products.

To urge customers to buy those products from this specific shop I created a promotional calendar.

Creating promotions that have a positive ROI and do not lose the shop money but still urge the audience to buy ​from them rather than large chains such as Amazon.

The Objective

Maintain or increase in foot traffic to shop during the colder months.

The Process

Step into the buyer‘s shoes and understand who the true competition is. This business has a very loyal following, so ​the competitors are not necessarily other smoothie shops but coffee shops. It is common to assume that consumers ​are not looking for a cold drink in the fall and winter months, but that is simply not the truth. If there was not a ​desire for an iced drink in the cold months, Starbucks would not launch a full cold drink menu with the season. ​The key to competing in this market is giving the customer what they want—traditional fall flavors in a healthy ​way. Offering weekly giveaways for overstock products. “Buy a Smoothie from our fall collection for a chance to ​win this Magnesium Gummy.“ Prompted by an Instagram reel explaining the benefits of magnesium.